Thursday, May 11, 2006

Know who you're evangelizing

Ben Gray, at "Blog Ministry," says that when we start to evangelize, we need to understand the culture of the people who are our "target audience". He briefly discusses boosting your effectiveness as a youth minister by understanding today's youth and pop culture. For example, he says that young kids prefer IM and MySpace to email. Read the comments, too -- there's some interesting stuff there.

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